Philippe Mellier, CEO of De Beers, said that the diamond industry has a very favorable global medium and long-term outlook, and the United States market will play a central role in the bright future of the industry.

"... our data show that in 2014, global demand for diamond jewelry reached a new record of $ 81 billion. This confirms that the diamond dream is still very much alive and, with concern about the possible impact of the Great Depression on the behavior of diamond buyers, it's nice to see that last year consumers spent more on diamond jewelry than ever before, "He said in his speech last Friday at the 2015 JCK Las Vegas Show in Las Vegas.

"At the same time, these data also outline the continuing global growth. The growing demand for diamond jewelry was not a cultural phenomenon that is characteristic of a limited part of the world - it speaks about the worldwide attractiveness of diamonds and the ability of the industry to make maximum use of sources of demand wherever they are located, "said Melier.

In 2014, the positive growth in demand for diamonds in terms of local currency was achieved in each of the five major consumer markets, which together represent about 75 percent of global demand.

"And again, this is an excellent achievement, as it shows how it is possible to support the worldwide desire of consumers to have diamonds in a global economy that has been - and still is - fragile, even if it is being restored," said Mélier. "It is also impressive that growth continued in places with different levels of maturity and different consumer preferences."

He said that the industry is in the economic cycle of development, the picture of the past years with respect to diamonds continues to be observed, when the influence on consumers' desires has been increasingly affected, and the demand for diamonds has increased significantly in the past few years.

"So, the global picture in recent years has been positive. But, of course, today we are showing special interest in how the United States looks in this world picture, "said the head of De Beers.

"So, returning specifically to the United States, there are several reasons for satisfying the way things are developing. In my opinion, many were surprised that the United States, despite the fact that they undoubtedly are the largest and most mature consumer market, said last year about the largest growth of 7 percent on an annualized basis, "he said.

Mellier noted that in terms of the global share of demand from that country, a steady performance in 2014 also meant that the United States is now returning to its pre-crisis share of demand for diamonds.

"Maybe there are several" novice consumers "as to the demand for diamonds in the world, but it seems that no one understands the brilliance of diamonds as an American consumer," he said. "And although the stable economy of the United States has clearly helped increase demand in retailing in recent years, in 2014 there were some particularly positive signs for jewelry."

Reasons for confidence

Mellier said that there are solid grounds for optimism, given the prospects for global demand for diamonds.

He said some time ago that the increase in demand for diamonds in the US is closely related to GDP growth.

Forecasts indicate a strong growth in the United States GDP for this period, and the data also show a significant increase in private consumption in the US, as well as a confident growth in personal disposable income.

"In addition, since 2009, the share of diamonds in the amount of consumer spending in the United States has increased, and growth is projected to continue. So, the macroeconomic indicators clearly indicate a great future potential, "said Meglier.

"It is also interesting to consider the forecast of growth in the base of wealthy US consumers in future years. It is expected that wealthy consumers will become the driving force for the growth of diamond jewelry demand in the US, and the number of American families with an annual income of more than $ 100,000 is believed to increase - the cumulative annual growth rate of demand by 2019 will reach almost 5 percent, "he stressed.

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