The Forevermark, a diamond brand De Beers, announced that he was able to establish its presence in 2000 retail stores worldwide.
Shop Zen Diamond Anatolium in Bursa in Turkey has become a landmark two-thousand store brand.
Opening of 2,000th point Forevermark retail sales follows a strong performance in 2016 for the brand. Last year, it increased its number of stores by 14% and reached the three new market by opening outlets in Hungary, South Korea and Thailand. Also, a 21% increase in the number of labeled brand of diamonds.
Stiven Luse (Stephen Lussier), the Forevermark CEO, said: "The opening of our two thousand global retailer after about eight years since the launch of the brand is an amazing achievement We will continue to invest heavily in the brand to maintain its rapid growth.".
He added: "In 2017 we will produce two million marked Forevermark diamond At the same time, we will also continue to expand through our licensing model in Western Europe and Asia.".
De Beers continues significant investments in brand Forevermark. In 2016, the company invested $ 85 million in consumer marketing Forevermark campaign to help boost global demand for diamond jewelery.
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