Diamond Manufacturers Association (Diamond Producers Association, DPA) will hold its campaign to promote diamonds with the slogan "Genuine - rarely. Genuine - a diamond »(Real is rare Real is a Diamond.) At the awards ceremony of the American Academy of Motion Picture Arts this year.
In a presentation at the Israel Diamond Exchange (Israel Diamond Exchange) CEO of DPA, Jean-Marc Lieberherr (Jean-Marc Lieberherr) said on ABC television network, which will broadcast the awards ceremony, planned for the first time show a 15-second TV movie "The Runaways" ( " Runaways "). "ABC Television Network wanted us to be the only sector, conducting marketing at an evening ceremony" Oscar "because she believes it is exactly consistent with what they're trying to do," - he added. According Lieberherr, the deal suggests that the message "Genuine - rarely" resonates with the public at a time when the DPA is preparing to go to the next stage of their program.
DPA will present their third video in the series in April, after the first two have been demonstrated in the past year, being aimed at the representatives of the two thousandth generation in the United States. In addition, the DPA program in the field of public relations and social media have received more than one billion of responses, and most of all, they have attracted the attention of the age group from 18 to 24 years and to a lesser extent among young people aged 25 to 32 years old.
The second phase of the campaign, which will be launched in September, will pay more attention to the latter age group, which has a tendency to stick to more traditional views when it comes to marriage. In this regard, directs DPA's efforts to two different channels - one of them is aimed at the younger generation with an emphasis on digital and social media platforms, and the other with a more classical orientation angle is aimed at older age groups.
DPA office in India is preparing to launch a campaign in September 2016, while in China it will be launched in January 2018.
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The Singapore-based Indian jewelry company plans to open a chain of stores around the world, expanding its retail networks in the Middle East and Europe, and creating points of sale at international airports, for example in Mumbai, media reported.
"Rebranded Ishtara Jewelery sells jewelry made from pure gold in India, while its subsidiary, Luvenus Jewelery, sells international brand products on world markets," said Parthiban Murugaiyan, owner and CEO of the company.
The company is also exploring the possibilities for creating salons and retail outlets at airports in the Middle East and Europe, as well as in Hong Kong.
Partiban won a tender for the creation of a retail business in Mumbai and is approved by the Indian Council for Foreign Investment Promotion Board. Jewelry from the companies Ishtara and Luvenus are made to order mainly by masters from India.
"We offer fashionable jewelry to a younger generation in Southeast Asia, opening demonstration halls and outlets around the world, especially at airports," the businessman said. Both companies also supply exclusive products from international brands and from manufacturers around the world.
The company, formerly known as Indian Jewelery Pte Ltd, has been importing Indian gold and diamond jewelry for already 20 years. Partiban reorganized the business of his father, whose ancestors were jewelers in Karaykala, South India.
The total annual sales of gold jewelry in Singapore is estimated at 9 billion Singapore dollars ($ 6.5 billion).
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