Portal Rapaport quoted Zharkov, who noted that this year for the first time ALROSA itself launched its own pilot marketing program in key markets.
The recent renaming of the company's office in Arcos Diamonds Israel ALROSA Israel (Israel ALROSA) has also become a part of this strategy, he added.
"As there were strong competitive alternative to the past ten years, diamond jewelry, which showed better results - said Zharkov -. We should all increase our efforts in marketing in the last few years, this is one of the strategic objectives to be pursued. our industry to increase consumer demand. "
ALROSA - one of the seven founding members of the Association of Diamond Manufacturers (Diamond Producers Association, DPA), whose mandate includes the universal marketing programs for the diamond industry.
As Zharkov said the representatives of "two thousandth generation" tend to consume products with traceable origin, and therefore responsible origin of natural diamonds is necessary to protect the supply chain from undiscovered synthetic stones.
That is why ALROSA participated in the program GIA "from mine to market" (mine to market), kept hot. Under this program, achieved the highest level of verification of the origin of diamonds from the production stage to the production of jewelry.
In addition, the head of ALROSA confirmed the company plans to increase production by 5% in 2017 to 39 million carats of diamonds.
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Zimbabwe in the next five years will require about $ 4 billion investment for the mining industry, said a government official.
In this African country there are large and diverse reserves of resources at two large geological sites - in the Great Dyke and the ancient Greenstone Belt, also known as the Gold Belts.
The dike contains the largest deposit of high-quality chrome ore.
Zimbabwe has been struggling to attract foreign investment and financing, since activities in this country are considered risky and related to the possibility of defaults in repaying loans.
Deputy Minister of Mining and Mining Development Fred Moyo said at a meeting on mining in Harare that the country needs investments in the energy sector, transport infrastructure and water resources, since they are extremely important for the mining industry.
He also noted that by 2020 in Zimbabwe will be produced 5,000 megawatts of electricity, so that the energy needs of the extractive industry will be fully provided.
Recently, the official Harare made a demand for mining enterprises in the country to reduce electricity consumption by 25% due to problems with energy supply.
Minister of Energy Zimbabwe Samuel Udenge (Samuel Udenge) at a meeting in Harare, That recent power cuts have strongly affected the mining sector and other segments of the economy.
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