President of the WFDB (World Federation of Diamond Bourses, WFDB ) Ernie Blom (Ernie Blom) said yesterday members of the presidential meeting in 2017 that the WFDB will work in close cooperation with the Association of Diamond Manufacturers (Diamond Producers Association, DPA), in order to help her up efforts in the field of generic marketing of diamonds. Referring to reports that the DPA seeks to increase its annual budget from the current $ 6 million, said the participants of the international event, which took place in Mumbai this week, DPA that the increase of the budget will allow it to invest in a more complex and long-term programs.
"Advertising today - it's a different world compared to the one in which most of us have grown up here, - he said. - It's more than just the production of advertisements on television, radio, newspapers or magazines. Markets are incredibly fragmented, and people get their information from a variety of sources, especially the two thousandth generation. This means the need for market research and the allocation of resources in a way that will reach your target audience most effectively. Initiative of the World Diamond brand (World Diamond Mark, WDM), supported by the WFDB, will work together with the DPA, because we understand that the generic marketing is critical to our business. We wish DPA great success in its efforts and pledge to work together for the benefit of the entire industry. "
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