Swarovski company, which in May last year, entered the business of manufacturing diamonds grown in a lab, next Sunday schegolnet at the awards ceremony of the American Academy of jewelry with synthetic diamonds created by its wholly owned subsidiary Atelier Swarovski for the occasion. This step will be supported by the initiative Syuzi Kemeron (Suzy Cameron), called "Green dresses for the red carpet» (Red Carpet Green Dress), which promotes environmental dresses for the Oscars.
According to Nadia Swarovski (Nadja Swarovski), Board of Directors member, a collection of jewelry with rhinestones and Swarovski crystals, is proposed for this celebration of the season on the red carpet, reflects the "120-year legacy of innovation, excellence and sustainability" of the company that It is an integral part of its DNA.
Company Swarovski entered the market of lab-grown diamonds in May last year, releasing them exclusive brand Diama and saying he embodies fueled by "admiration and respect for the environment and the treasures of the flora and fauna of the Earth", and that jewelry brand made using "only socially responsible, and conflict-free diamonds, made by Swarovski».
Intention show Swarovski diamonds lab-made at the awards ceremony of the American Academy seems to coincide with the launch of the campaign "Authentic - rarely. Genuine - a diamond »(Real is rare Real is a Diamond.) Diamond Manufacturers Association (Diamond Producers Association, DPA) at the same event. In a recent presentation at the Israel Diamond Exchange (Israel Diamond Exchange) CEO of DPA, Jean-Marc Lieberherr (Jean-Marc Lieberherr) said on ABC television network, which will broadcast the awards ceremony, planned for the first time show a 15-second TV movie "The Runaways" ( "Runaways").
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The first International Emerald Symposium was held in the capital of Colombia, Bogotá, from 13 to 15 October. Local and foreign experts on emeralds, representatives of governments and private companies discussed the current state of the global emerald industry and the problems it faces. The symposium was attended by 320 industry representatives from all over the world.
The first International Emerald Symposium was organized by the Colombian Emerald Federation (the Fedesmeraldas) and the Ministry of Mines and Energy of Colombia.
The conference will address the challenges and opportunities faced by the emerald industry, including resource management, production, stone refinement, certification, nomenclature, technology, consumer education and branding. For the first time, representatives of emerald-producing countries will come together at an international high-level meeting to address issues related to the emerald industry, just as once the diamond business representatives came together to discuss the problems of their industry.
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