Vice president of ALROSA Yuriy Okoomov said in an interview with the company's corporate magazine that currently the Russian diamond miner prepares the concept of a marketing policy for the coming three-year period, which is being developed in the light of the past three years of experience and changing external environments.
"For any major manufacturer's marketing task - to most effectively implement your product, get over it the best possible price at the time of sale and in the medium term, - Okoem Yu said. - But speaking of our products, we must remember that "ALROSA" - one of the largest suppliers of rough diamonds in the world. The company's sales affect the entire global rough diamond market. Therefore, there are times when you have to adjust their goals to compromise for the sake of short-term profits in the long term success for the sake of maintaining stability in the global market. "
Noting that he had made in the past year, excessive inventories of finished products led to lower prices for raw diamonds, Yu Okoem noted that the decrease in the volume of deliveries has helped to overcome the stagnation in the market and for the year the accumulated surplus from the retailers were spent. "This year, we have seen strong demand for most categories of diamonds. During the first half of this year the company has sold goods worth $ 2.6 billion, and it is obvious that the year-end sales results will be significantly better than in 2015. This is a good example of how we can stabilize the situation on the market, including our share ", - he said vice-president.
Okoem Yu did not disclose details of ALROSA's sales policy for the next three-year period, but noted that in the future the company expects "to maintain a share of sales under long-term agreements at a level not less than 70%."
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It is reported that refineries in India sought to obtain certification as soon as possible from the Indian Bureau of Standards (Bureau of Indian Standards, BIS) before the government introduced new schemes for gold monetization on November 5.
The supply of gold to refineries decreased by 20% from last year, since Indian citizens were not inclined to sell gold because of low world prices for this metal.
This year, the local price of gold fell to about $ 397 for 10 grams against $ 488.50 for 10 grams a year earlier. India imports about 900 tons of gold per year to meet consumer demand.
In the coming months at least 10 gold refineries should be credited to the monetization system of gold. Approximate capacity of production of plants will be about 500 tons per year, Which is enough to process all of the old gold, falling under the monetization scheme.
In order to start these schemes in work, it is important to create refining and receiving centers for gold in remote areas, since more than 60% of gold is stored in rural regions of India.
Chairman of the All India Gems and Jewelery Trade Federation (GJF) GV Sreedhar noted how important it is to have certified BIS refineries in the country. "At the same time, the Ministry of Trade and Finance agreed in principle to include jewelers engaged in the sale of tested jewelry in the gold monetization scheme." Currently, India has about 13,000 such jewelers, and they can play a key role in the success of the monetization scheme, " - he added.
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