According to De Beers, the global demand for diamond jewelry fell by 2% last year, to $ 79 billion after five years of continuous growth.
In 2014, the demand for such products reached $ 81 billion.
In his last report on the diamond market, the company reported that the slight drop was due to the strengthening of the US dollar and the economic slowdown in China and other emerging markets.
"While consumer demand for diamond jewelry has remained relatively stable in 2015, the trading environment for rough diamonds has been more negative. Facetting segment faced a number of interrelated problems, which led to serious consequences in the form of excess supply of finished products" - noted in the report De Beers.
"However, the industry has taken a number of actions to address the issues related to the supply, demand and profitability, and against this background that in 2016 there is a return to more normalized trading conditions", - continued the diamond company.
The De Beers noted that in 2015 the representatives of "two thousandth generation" collectively spent nearly $ 26 billion on jewelry with diamonds on the four largest markets, accounting for 45% of the total retail value of such jewelry products purchased in these markets.
The demand for diamond jewelry from the "two thousandth generation" in the US has grown from $ 10 billion in 1999 to $ 16 billion in 2015.
"Although they experience less favorable economic conditions than those of previous generations, as well as their slower life progress, representatives of" Generation two thousandth "in fact, show a strong tendency to diamond consumption when they reach the financial and demographic maturity", - is spoken in company.
"In the four major markets of diamond jewelry - the US, China, India and Japan, which provide 73% of global demand, the potential number of representatives of" Generation two thousandth "of more than 220 million people, or 39% of the finished acquiring population diamonds in these countries 2015 "- says in the statement De Beers.
At the same time, De Beers reported that global demand for diamonds has decreased, and the diamond cutting segment is faced with a reduction in profit margins and working capital, which had a negative impact on trade diamond raw material.
"As for diamond mining, then its cost has increased because a larger proportion of diamond production began to fall to the deeper underground mines, - the De Beers -. Some of these trends are likely to continue over the next decade as volatility becomes the new norm as a result of fluctuations in global growth economy. "
In the future, believed to De Beers, the demand for diamonds will increase in real terms over the medium and long term provided that the industry as a whole will continue to invest in strengthening its competitiveness.
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